ABOUT US
Hawkins Web Solutions is a digital marketing agency. We specialize in search engine optimization (SEO) lead generation, social media marketing, reputation management, web design, and more.
For digital marketing, companies need a partner that can create a customized campaign tailored to fit their needs. We build custom solutions from the ground up for each of our clients. We study their marketing goals and their target audience to come up with the most effective marketing plan.
We tailor our digital marketing solutions to each company and include:
• Lead Generation – With a Lead Generation campaign, you get the right people visiting your site. You also get them engaging with your brand. And since Hawkins Web Solutions is in the business of making things happen, we’ll ensure that you receive qualified leads.
Leads are people who’ve asked about your products and services and who represent your best opportunity for conversion. They’re people who know what they want or need. They’re ready to do business with you if your company offers what they need.
We drive leads that turn into long-term customers. You get 14 years of online experience at generating quality B2B leads.
• Content Marketing – We help businesses create high-value content to attract, keep, and drive profitable customer action. Our digital marketing agency creates and implements innovative marketing strategies effective enough to engage a clearly defined target audience and convert them into loyal clients.
Content marketing overlaps with other marketing channels, such as SEO, PR, and email marketing. The rise of content marketing reflects a broader shift in the marketing industry.
Marketing tactics focused on interruption marketing—such as television, radio, and print ads—are becoming less effective as consumers spend more time on the Internet to get their information. And, with the rise of social media, consumers are more empowered than ever, and they can easily tune out traditional advertising.
• Conversion Rate Optimization – Good website copy converts visitors into buyers. Conversion Rate Optimization (CRO) is the process of increasing the percentage of visitors to your website who engage with your website and complete the desired action.
Our Conversion Rate Optimization services help your business grow by increasing sales, improving conversion rates and targeting the right visitors. We help align your marketing strategies and tactics from start to finish, from the product and messaging to the design, navigation, and call-to-action.
• SEO – SEO, or search engine optimization, is the practice of designing your website to rank high on search engines like Google, Bing, and Yahoo. When consumers search for a product or service online, they typically go through Google. If your website shows up on the first page of Google for search terms relevant to your business, you can generate more traffic and sales.
SEO is a long-term commitment, but the results can be enormous. It’s estimated that 75% of people never search past the first page of Google results.
• Social Media Marketing – Social Media Marketing services will help your business build your brand and engage your customers. Our team will create a social presence that fits your brand, helps drive traffic to your website, and engages and converts visitors into customers.
Social media is also word-of-mouth marketing and is considered by some to be a modern type of public relations.
At Hawkins Web Solutions, our social media marketing helps businesses and organizations to create website content that attracts visitors and encourages them to share it with their social network.
• Video Marketing – Video marketing is one of the most influential and fastest-growing digital marketing channels. While video marketing has been around for decades, it’s only recently become a viable option for businesses.
Seventy-eight percent of people report watching videos online each week, while 55 percent of those watch daily. More than half (54%) demand more video content on top of what they already consume. They are using video marketing for everything from brand awareness to lead generation. Why?
Video marketing brings audiences and brands closer together because it leverages the human element that static content cannot. Video marketing allows brands to “humanize” their brand and create an emotional connection with consumers, proven to influence consumer behavior.
• Website Design and Development – Most businesses should invest in a quality website. A great website should be visually appealing, easy to navigate, and contain helpful information.
Our team uses their design and development skills to customize, enhance, and optimize your digital presence. We build sites that engage visitors, drive traffic, and convert browsers into buyers.
Besides designing visually appealing, fully functional websites, we design and develop websites optimized for search engines, local SEO, e-commerce, and other online publishing.
• Reputation Management – As we move through the digital age, the way people interact with the world has changed dramatically, which has had a tremendous impact on the way businesses market themselves. Today, companies that want to establish credibility and gain the trust of their customers need a digital marketing strategy that’s just as advanced and far-reaching as their customers’ needs.
Reputation management is one of the most effective ways to attract and retain customers. By monitoring what people are saying about your brand on sites like Google, Yelp, Facebook, and Twitter, you can track, analyze, and respond to customers’ feedback. This helps you resolve problems quickly and can keep customers loyal.
Traditional marketing tactics are no longer enough to win customers’ attention. Today, your business must make it a priority to build relationships with your customers through digital channels.
At Hawkins Web Solutions, our digital marketing experts can help you use online reputation management to build a loyal customer base.
• Analytics and Reporting – Hawkins Web Solutions uses advanced analytic tools to provide our clients with detailed monthly reports that detail website traffic trends, search engine ranking reports, and conversion rates. These reports help businesses identify issues and opportunities, as well as to measure effectiveness and ROI.
• Pay-Per-Click (PPC) Management- Pay-per-click ads (PPC ads) can get your brand in front of potential customers at the exact moment they’re looking to buy.
AdWords is an advertising service provided by Google, where advertisers bid on keyword phrases relevant to their target market. It is flexible and highly customizable, allowing advertisers to choose which keywords will trigger a display ad. It also provides detailed analytic tools for each campaign and ad group.
Display ads are image ads that appear alongside search results, in content, or on websites. They are typically text only and appear on websites, blogs, and social media networks.
Video ads are short, relevant, and attention-grabbing commercials that play alongside search results, content, or videos. These ads can be interactive or static.
Remarketing allows advertisers to show ads to people who have previously visited their website. It works by establishing a cookie on a browser, which lets ads be shown on other websites that the browser visits.
• Email Marketing – Email marketing is one of the most cost-effective marketing channels. Over one in four small to medium-sized businesses use email marketing to reach customers.
But email marketing isn’t as simple as sending out an email and hoping for the best. There are many different email marketing channels, and each one comes with its advantages and disadvantages. Which one is right for your business?
Hawkins Web Solutions offers a full suite of search engine marketing services. We’re a tight-knit team of experienced professionals, and we provide a full range of marketing services for small to medium-sized businesses.
Our goal is to help you grow your business by implementing proven digital marketing strategies to help your website get found by your target audience. Contact us today to find out how we can assist your business.